A rebranding and repositioning project for a smart home enterprise in Shenzhen, China. A holistic approach was adopted and communication channels from digital to non-digital has been visited and revamped, including user interface of products, website, online shops, packaging, user manuals, leaflet, print ad, videos, events and brand identity. In only 12 months, the brand has emerged as one of the most recognised brands in the fast-growing industry.
