About Us

Established in 2016, we are one of Hong Kong’s pioneering customer experience design agencies. Our mission is to help businesses navigate digital transformation by delivering seamless, end-to-end customer experiences. We design and engineer optimized journeys through integrated interactions, strategic communications, and cohesive brand touchpoints.

Values

WE DESIGN WITH PURPOSE. Our solutions go beyond surface-level impact — we create meaningful experiences that drive results, not just short-lived “wow” moments.
WE VALUE SUSTAINABILITY. Effective implementation is integral to every solution we design. We consider operational realities and long-term viability as critical as the ideas themselves.

What We Do

Experience and Interaction Design

  • Customer Journey Mapping
  • User Experience (UX) Design
  • User Interface (UI) Design

Communication Design

  • Multimedia and Interactive Communication
  • Website and Digital Platform Design
  • Data Visualisation and Storytelling

Branding Design

  • Brand Strategy and Creation
  • Brand Experience Design
  • Brand Consulting and Engineering

The Founder

Alex Lam is a seasoned experience designer, multimedia communication specialist, and brand strategist. With a background in advertising, marketing, and customer engagement for multinational brands, he brings a strategic and cross-disciplinary approach to every project. Alex holds a Master of Interaction Design and Electronic Arts, as well as a Master of Arts in Communications and New Media. His work focuses on bridging design, technology, and communication to shape purposeful and lasting user experiences.

The Name

Homebase Studio takes its name from a design studio at the University of Sydney’s School of Architecture, Design and Planning. It was there that Alex deepened his expertise in user experience and interaction design — a place that fostered his creativity and passion for meaningful, user-centred work. The name reflects a return to purpose, craft, and the foundations of great design.